Why are portrayal of disability so rare in advertising?

Overal summary

  1. Medal winning Paralympian and TV presenter

Sees the need to “represent and reflect society as much as possible” and “break the norm”

2. Director of Channel 4’s 2016 paralympics trailer

It was his first time doing the shots with people with disability, but he learned a lot of new things. he thinks to include these people more often.

3. head of campaign

Media should play more roles to help challenge societal stereotypes since it holds large power to influence people

 

Article: https://www.campaignlive.co.uk/article/invisibles-why-portrayals-disability-so-rare-advertising/1407945

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