SL2: Social Media

For the second and final week of my internship with Sustainable Living Lab, we were given the task to plan our posts on Instagram for the rest of the month.  We decided that since our company was dedicated to the environment and SDGs that we should post on every significant environmental date. So firstly, we had to search up these dates and choose which ones our company most related too so as to avoid becoming a social media account that solely raises awareness.

As shown in the picture above, we had to write captions that would appeal to our audience and attract more people. However, we had to avoid sounding casual so as to seem more professional. We first got together and listed some points on what we really wanted to achieve from this post. I then also used Canva to make our Instagram post and also some infographics we could post on our Instagram story.

an example for the post is :

an example of the story is:

By being more active on our social media account, we aim to draw attention to our company and our work so as to grow. We are also fairly new company so raising awareness about us and our mission would be difficult but by using a large platform such as Instagram, we are working to make connections with other companies to build relationships which would also aid in our growth.