For Kobe

Explain the stylistic features that indicate the author’s intentions (outline, purpose, context, etc.)

In the Kobe Bryant advertisements, Kobe plays the bully figure who interrogates the famous celebrities in the seminar. The ad uses absurdist humor by making Kobe critique how “unsuccessful” the celebrities (Kanye, Richard Branson, etc.) are. This is absurd as the celebrities would be considered to be highly successful by the majority of people watching the ads.

The purpose of the ad appears to be to cater to the highly illogical sense of humor found on the upper echelons of digital media establishments such as Reddit. The ad chooses to prioritize being unique over being relevant in order to ensure that it stays in the viewers’ heads.

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