After watching and evaluating the campaign surrounding the brand “Always”, which entails the real life stereotypes of being a woman, it is understood that as popular culture becomes more known and globalised, people create an image. This image becomes more commonly known amongst all age ranges, though it affects the younger generation further, as they grow up with this ideal type of woman. This campaign has addressed the hidden views we have today. For example, the frequently used phrase being “You run like a girl.” As we think about this statement, we generally mean no intention behind it, although when we look closer to the message, we read the significancy of it, which is demoralising a woman’s ability to do something. In modern media today, we discover the ways in which women are portrayed through influencers. These influencers have been chosen out of the many which have auditioned to become “role models” for young women. As society continues down this rabbit hole of one ideal image, we are constricted to the idea of being beautiful. Mainstream media has identified a specific body shape, colour of skin, hair colour, and height to be considered beautiful. Adverts like “Always #LikeAGirl” have tried to diminish this perception.