To discuss this topic I have picked these two advertisements.

In the first advertisement, there is a chocolate egg and on top of the egg, it says, ‘ Be a good egg. Treat your daughter for doing the washing up’. This advertisement indicates that women are meant for housework, to stay at home to work in the kitchen, take care of the kids etc. It mainly promotes the Idea that women are meant to work their lives in a house and the rest should be left out for the men. In the second advertisement, there is a lady holding a fizzy drink with the captions saying ‘ You mean a woman can open it?’, this is stereotyping that women are weak and usually they cannot do simple everyday things, such as opening a jar or fizzy drink. It promotes the idea men are stronger while women are inadequate.)

Both advertisements have a similar message to the common public that women are domestic servants; they need to work indoors as they are weak and cannot perform well in the outside world, in men’s positions. They both indicate how women are less dominant and their lives surround being a domestic servant to the men in their lives.

One of the global issues they provoke is in the Cultural, Identity and community. I feel that women don’t have their own identity. They are all raised un in a world where they are automatically in a culture where womens’ job is to be a servant for men that they are inferior to men. They have no say as they are raised up with this idea in most places, for example in India this culture still exists and thrives in rural areas. This demotivates them from their goals, almost making them think that their main purpose is to support men, take care of the home and other household duties that come along, limiting them from taking their full potential.

This representation of women is extremely bad as it sets a bar for women. Almost like an invisible wall that doesn’t only demotivate women to do better but also prevents the women who try to be better, who actually try to get the best position they can, are stopped because of their representation. They gain the image that they aren’t as good as men. These type of advertisements have given women a terrible reputation that now affects millions in their daily life, from getting jobs to their mentally demotivating them.