This shampoo advertisement uses Selena Gomez as the subject which portrays their targeted audience. This celebrity is very iconic which would likely catch peoples eyes, furthermore, Selena Gomez has many fans that love her and because of that they would likely want to use the same products as their ‘idol’ or they would be more likely to use their product because they trust that Selena Gomez would only use great products.
This advertisement for one of Cristiano Ronaldo’s shoes shows that by using the shoes, you will feel fast and athletic. Christiano Ronaldo is a famous footballer with many fans around the world, so people that look up to him and people that are practicing football would likely take inspiration from Christiano Ronaldo and use the shoes that he is promoting so they can be more like him. This advertisement has this testimony of explosive speed.
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