Review on Stereotypes & Globalization

Stereotypes are formed due to the interactions we have with people of different cultures than our own and how we form schemas on those cultures in our own minds. We observe the behaviour of one person from the culture and assume that all people from that culture act in that certain way. Stereotypes can also be formed from information that is given to us from others, through stories or maybe in social media such as tv shows or movies. The idea of stereotyping links with Globalisation very well as globalisation effects stereotypes a lot. It is perceived that during globalisation, when an individual is exposed to many different cultures at once, their own culture becomes very salient as they might feel Stereotype Threat and feel the need to protect their culture. Globalisation can also cause people to create stereotypes of the culture they are being exposed to in a way to separate themselves from the other cultures, which can lead to memory distortion, which is when a stereotype about another culture is so strongly put into someones brain that even if someone from that culture is not acting accordingly to the stereotype, the person will still think that they are acting in that certain way.