Today, we live in a world ruled by machines – where our mornings start off with a buzz from our mobile to our signing off at night with the same buzz on the device. We’re so dependant on technology be it at work to check some papers off or at school to access the online learning platform that our physical efforts have taken a back seat. We’ve made a technological breakthrough in every single field and creativity ? things are surely changing at breakneck speed, it wouldn’t be long until the artificial intelligence replaces the only art form which requires tremendous human effort- acting. You heard that right! Directors of today are coming up with mind boggling ideas to revamp the traditional filmmaking methods with something fresh and sophisticated , the all powerful AI.
As we all know, world renowned actress Audrey Hepburn passed in 1993, but in 2013 she featured in an advertisement for Galaxy chocolate bar when she was shown riding a bus along the Amalfi coast in Italy.This was clearly a trick pulled off by the AI to show the world what technology was capable of. However this also evoked a fear that propagandists and reporters would use AI to develop videos in which political figures would speak controversial things.Earlier this year, a video was created by BuzzFeed, a news website, showing Barack Obama supposedly saying:
“We’re entering an era in which our enemies can make it look like anyone is saying anything at any point in time,”
This makes us question if AI is worth it or not ?
On the brighter side, technology helps bring ideas to life- everyday we see the same design team spending hours to master one sketch as art can only be improved over time but with this kind of tech, the speed at which work is produced is a miracle.it Al gives birth to new kinds of creative roles within the industry.One would notice that the marketing arena is now a newly created heaven for all creative armada. It would also give a chance to the “fashion and beauty” influencers to show off their talent into creating beautiful technology to walk the red carpet.Directors would have more freedom to play with stunts and roles without having to worry about the risks involved while performing certain acts.
All in all, if humans were to be immortalised by the AI, it would definitely be a breathtaking moonshot for us to explore, learn and create.