When you first look at the advertisement, you see a man comforting his wife and a big text which says: “Don’t worry darling, you didn’t burn the beer!” The man has just come home from work which means that the wife was left at home to do the cooking. The women’s role in society at that time is to do the housework such as cooking as it shows her wearing an apron instead of wearing an office outfit. It conveys an idea as though the women are so incapable that they fail to succeed the only occupation they are given, which is housework. The woman is almost humiliated and made fun of with the laughing face of the husband, confronting his crying wife who is looking miserable and helpless; looking up at his husband, desperate for his mercy. It is ironic how her failure is resolved with the simple existence of the beer, the ultimate symbol of masculinity that can’t be spoiled by women. The audience is towards men to say how they are the “heroes” to the rescue and how women are completely helpless without them.