Below, are two different coke advertisements from different time periods. This difference in time can be identified from the quality of both images where the ad on the left is clearly of a higher resolution and color compared to the ad on the right.

The ad on the right depicts different values of that time as it represents a new age of equality. This woman is the first African American woman to appear in a coke advert making it historically relevant to the fight for equality in Coca-colas target market. By introducing a balck female, the brand would suddenly appeal to a whole new market segment based on race.

The ad on the left is a lot more modern as it takes a minimalistic approach to advertising. It also displays an element of equality appealing to a much wider target market while keeping the ad creative with the hands outlining the shape of the iconic coke bottle.

Print Friendly, PDF & Email