Rape Culture in Adverts

The modern industry loves to romanticise unhealthy trends and tendencies. Rape culture is now becoming more noticeable in media and advertisements.

The advertisement on the left is made by American Apparel, a North American clothing manufacturer. The image clearly shows the idea of male dominance.  The picture on the right is a part of BURO KAZAKHSTANxH&M collaboration. The idea of murders in the ’70s is being romanticised.

Advertisements are aimed at attracting the target audience, in order to raise the sales or popularity of a product. Ads above include sexual objectification and trivializing rape. As a result of this, people form an incorrect opinion about victims of sexual assault and the relevance of the issue of rape is being reduced. For instance, the ad from American Apparel clearly shows the ignorance and attitude towards the issue of sexual harassment. Sexual objectification used in this commercial may seriously affect people and even normalize sexual violence.

Any sort of crime should not be justified. According to the book ‘Becoming Unbecoming’, “Blaming the victim is an act of refuge and self-deception”. Should advertisements go through moderation, in order to remove inappropriate elements?

Who Owns Culture?

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(image by Cafcaf Humour Magazine)

Cultural appropriation. Those two words which may be seen as a textbook definition by some, mean something deeper for the others. If not so, then why we hear scandals about celebrities braiding their hair, fashion brands being accused of racism and pop-stars “disrespectfully” using cultural elements in their art?

Is there anyone who owns culture and what actions cross the line?

Honestly, I can’t think of a certain answer to these questions. Culture is not set in stone and it’s constantly changing. I think that a single individual can’t present a culture since culture is a set of traditions, customs, ideas and beliefs that have formed for a long time. However, every single person contributes to the culture in a number of ways and that allows him to be part of a culture. While it is pretty obvious that any form of hatred and disrespect is unacceptable, every single person has his own boundaries of sensitivity when it comes to cultural aspects. So, I can agree that while at least one person feels offended by the actions, those actions cross the line.

Nevertheless, there is some common sense in every action we commit. Having the freedom of speech is pretty cool and all, but is there really a need to say something out loud, if it offends others? It is discernible that modern Western society praises freedom of expression in all forms. Freedom of speech allows to freely express any opinion, but is it OK for any orange-faced idiot to mock women and Latinx people in front of millions? Is it also OK for a so-called Arizonian “activist” to publicly criticize Muslims for no reason and accuse democratically elected senators of Islamizing the country, even though there is no evidence? I guess those kinds of questions should come to our mind when thinking of culture and appropriation.

 

Representation

Can texts ever be truly representative of groups of people?

Who gets to represent a group and who doesn’t? (Who gets to tell what?)

Is the act of representation problematic?

Our planet is a unique environment and is home to more than 1000 ethnic groups and 4000 religions. Representation has an important role in such a diverse society. However, there are some aspects of representation, which should be considered in order to objectively portray a group of people.
Modern texts and media tend to include cultural elements more often. With movies like Roma and Green Book getting international recognition, it is obvious that cultural context is present in texts. I think that texts can correctly represent a group of people if they are written by a person that belongs to a specific group and has a broad experience of its culture. Moreover, cultural texts should include a biased opinion. A movie called “Isle Of Dogs” can serve as an example of an unsuccessful representation attempt. This movie doesn’t picture Japan objectively but gives the audience a distorted image of the nation.

https://twitter.com/inkookang/status/977236779257376768

 

The act of representation definitely needs to be approached carefully. Incorrect representation may lead to conflicts, arguments and misunderstanding. Additionally, various stereotypes may be formed because of a certain text. Stereotypes have an impact on how we perceive information and react to a situation. While stereotyped vision leads to conflicts, broader vision creates a better understanding of the world.

 

 

 

My identity

Hi!
The question of identity is quite relevant in modern society. The way we identify ourselves helps us to get a clear idea of who we are and what do we want to make in the future.
There are some parts of our identity, that are more noticeable and create the first impression. I am a 16-year-old boy from Central Asia and that is what people can see instantly. However, our identity consists of much more than just our appearance. Learning styles, values, experiences shape our identity. Most of the people can’t see the identity completely and that’s why the element of communication is crucially important in exploring new perspectives. I prefer to study individually because it helps me to be more concentrated and productive. Moreover, my main values are mutual respect, support for any group of people & sincerity.
This was a short introduction to my vision of identity. It is impossible to describe a person fully in a single piece of text, but that’s not the point. The point is to build up the image of a person piece by piece.