Women as Sexual Objects

In these two ads comparing “then vs now” it is quite evident that over time women often were described as sexual objects. The word “blow” was used in both of the adverts suggesting how sexual references have largely stayed the same over the course of time. Both adverts the woman seem to be receiving whatever is given to them as if there is an expectation for them to accept whatever is given to them. Through the use of various inuendos, the adverts were able to suggest hidden meanings. As a male, I noticed that on the bottom of the “now” ad, “7-inches” was written. To me, this showed a flipside of the expectation of men and their sexual organs. Both of these ads explore the development of how sexual expectations and how they have developed over time. Previously, just women were required to “do themselves up” and be presentable all the time. Although now it is required for men too. This could perhaps suggest how women are becoming more equal in societies nowadays more than ever before.9