I think there is a lot that I have to do to improve my Extended Essay. As of this point, I have already completed 4000 words, however I will have to re-write and re-organise parts of my essay in order to have a more concise and focused answer to my specific research question. After my meeting with my advisor, I have come up with different ways to improve my essay holistically. Firstly, my advisor suggested that I cut down my main body as I have included too much context on the firm and the marketing campaign itself and thus it was not pertinent to answering the research question. Furthermore, after doing a lot more research, I have come to a conclusion that I needed to use more pertinent business management tools from the syllabus and apply them to my firm’s context whilst constantly linking my points back to my main thesis strand.

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