My learnings from the course ‘Communication Strategies for a Virtual Age (University of Toronto)’
My learnings from Module 4:
People normally only gauge 5% of what they hear or see
5 % rule : T
It’s a little almond-shaped part of your brain
Science! Area 47
Check out this interview with David Levitin on the Motley Fool Podcast where he discusses Area 47
Here is an article discussing Area 47 with David Levitin
Find out more about area 47 and decision making. The Organized Mind: Thinking Straight in the Age of Information Overload
Goal opportunity statement:
This is the perfect formula for a goal opportunity statements. It’s by doing action we achieve benefit over a course of time. The action needs to be specific, and the benefit in time are numbers
KNOW PHRASE ( EX: EMBRACING THE IRRATIONAL. )
- A SLOGAN (2-5 words), you can use to transition.
- Activates area 47 later on in the presentation, it is 8a part of your 5%
- It’s a slogan that anchors you to more information.
You lose interest when you see a lot of content.
- In presentations (SLIDES) go from sentences> bullet points> reminders (i.e important summarising words)
- If I make slides with all the information on it, no one is going to be listening to me, because they’re thinking, “Oh, I’ll get the slides later.” But if I can make slides that use the lazy rule, people are going to be like, “Wait. What does that mean? What does that mean? What does that mean? I think I get it, but what does that mean?” And if I can do that in people’s brains, it means they’ll be listening to me.
PICTURE SUPERIORITY RULE: FIND ONE PICTURE THAT BEGS THE QUESTION
Let’s go back 100,000 years. We’re hiding from a saber-toothed tiger, we’re looking at the trees. Leaves, bark, leaves, bark, eyes, leaves, what?
Our brains had to evolve to quickly process one general image, like that. We’ve talked about that concept already, that’s the evolution behind it.
The link below will send you to several slideshows about making great…well slideshows. Read through them, review the slides shows and ask yourself this question: How much of what they are telling me can be summarized by the Lazy Rule and Picture Superiority Effect?
This video is a good primer to sort of sum up the presentation portion of the course. It covers a lot of the ideas about listening and attention.
What ideas does she discuss that we have already covered and given you a tool for? What haven’t we covered yet?