[4] My learnings from the course ‘Communication Strategies for a Virtual Age (University of Toronto)’

My learnings from Module 4:

 

People normally only gauge 5% of what they hear or see

5 % rule : T

___________________________________________________________________________________

AREA 47: 

It’s a little almond-shaped part of your brain

it uses UNCERTAINTY 
EXAMPLE :

THE PERSON WAS A MASSAGE THERAPIST

Science! Area 47


Check out this interview with David Levitin on the Motley Fool Podcast where he discusses Area 47

 

Here is an article discussing Area 47 with David Levitin

https://www.washingtonpost.com/news/on-leadership/wp/2014/09/08/what-neuroscience-tells-us-about-getting-organized/?utm_term=.0a6a6441c8c3

Find out more about area 47 and decision making. The Organized Mind: Thinking Straight in the Age of Information Overload

https://amzn.to/2wHwyIM

___________________________________________________________________________________

Goal opportunity statement:

This is the perfect formula for a goal opportunity statements. It’s by doing action we achieve benefit over a course of time. The action needs to be specific, and the benefit in time are numbers

EXAMPLES

 

And it will be the 5% that they remember, i.e what you want them to remember
____________________________________________________________________________________________________

KNOW PHRASE ( EX: EMBRACING THE IRRATIONAL. )

  • A SLOGAN (2-5 words), you can use to transition.
  • Activates area 47 later on in the presentation, it is 8a part of your 5%
  • It’s a slogan that anchors you to more information.
____________________________________________________________________________________________________

 

BELLY BUTTON RULE: 
Don’t let your nerves affect your delivery
How to do it
– Point your belly button towards where you’re talking
– never let your hands touch each other.
This will create constant movement, making you seem more in the flow and in control
How you can do it on a call, or a non-face to face.
Area 47 + silence
Using area 47 questions with silence will be effective.
– use Rhetorical questions as it will compel the audience to think,
– use a totally obvious question or statement, it’ll be so clear it is funny, but it has to lead to an Ah-Ha moment
ask a question that’s totally going to surprise them, and then wait.

____________________________________________________________________________________________________

LAZY RULE:

 

You lose interest when you see a lot of content.

  • In presentations (SLIDES) go from sentences> bullet points> reminders (i.e important summarising words)

 

  • If I make slides with all the information on it, no one is going to be listening to me, because they’re thinking, “Oh, I’ll get the slides later.” But if I can make slides that use the lazy rule, people are going to be like, “Wait. What does that mean? What does that mean? What does that mean? I think I get it, but what does that mean?” And if I can do that in people’s brains, it means they’ll be listening to me.

PICTURE SUPERIORITY RULE: FIND ONE PICTURE THAT BEGS THE QUESTION

Let’s go back 100,000 years. We’re hiding from a saber-toothed tiger, we’re looking at the trees. Leaves, bark, leaves, bark, eyes, leaves, what?

Our brains had to evolve to quickly process one general image, like that. We’ve talked about that concept already, that’s the evolution behind it.

EXAMPLES:
You know how many stores, over what time and where. But the details are with the speaker.

The link below will send you to several slideshows about making great…well slideshows. Read through them, review the slides shows and ask yourself this question: How much of what they are telling me can be summarized by the Lazy Rule and Picture Superiority Effect?

  • https://www.slideshare.net/ericpesik/zombie-powerpoint-by-ericpesik
  • https://www.slideshare.net/slidecomet/fix-your-really-bad-powerpoint-slidecomet-based-on-an-ebook-by-sethgodin

This video is a good primer to sort of sum up the presentation portion of the course. It covers a lot of the ideas about listening and attention.

What ideas does she discuss that we have already covered and given you a tool for? What haven’t we covered yet?

https://www.youtube.com/watch?v=WJUblvGfW6w

Leave a Reply

Your email address will not be published. Required fields are marked *

Skip to toolbar