DPERS – Using The Divi Builder

THE DESIGN BASICS

Proximity:
Proximity is all about using visual space to show relationships in your content. All you have to do is make sure related items are grouped together; for example, in blocks of text or elements in a graphic. Groups that are not related to each other should be separated, to visually emphasize their lack of a relationship. This makes your work easier to understand at a glance – whether it’s purely text or something more visual.

White Space:
White space is an important part of every composition. This doesn’t mean literal “white space” – it just means negative space, like the spaces between your content, between lines, and even the outer margins. White space helps you define and separate different sections; it gives your content room to breathe.

Alignment:
Alignment is something you deal with all the time, even if you don’t realize it. Whenever you type an email or create a document, the text is aligned automatically. The most important thing is to be consistent. Each grouping is centered with an imaginary line and is also evenly spaced out and aligned, with equal-sized margins. It’s that attention to detail that makes the composition easier to navigate.

Contrast:
Contrast simply means that one item is different from another. In layout and composition, contrast helps you do many things; for example, catch the reader’s eye, create emphasis, or call attention to something important. Some strategies used to create contrast are: using different colors, adjusting the size, shape, or visual weight of an object, or use contrasting font styles. Contrast is also closely tied to hierarchy, a visual technique that can help the viewer navigate your work. Make high-level or important items stand out by making them larger, bolder, or more eye-catching in some way.

Repetition:
Repetition is a reminder that every project should have a consistent look and feel. That means finding ways to reinforce your design by repeating or echoing certain elements. For instance, if you have a specific color palette, look for ways to carry it through. If you’ve chosen a special header style, use it every time.

ROUGH DRAFT WORK
THINKING ABOUT MY CLIENT
I think our Writers’ Fortnight logo should communicate how each speaker has a different story, where they came from and the things they achieved. I also think our logo should stir emotions such as sympathy and appreciation in the viewer, that way they can already establish a small connection to the speaker and that might lead to them becoming more interested in Writers’ Fortnight.
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Link to slides: https://docs.google.com/presentation/d/1YSBCDuAXJ8TQmvjmhEOPjFHPwDhgLvzW7SiwsPfeQbM/edit?usp=sharing

Which of the ‘must have skills for 2020’ did you exercise the MOST today and where in your slides can we see evidence of that?

I think I used creativity the most during this session because I adapted the original design my group had come up with, and then made several different versions using the same font. You can see this throughout my slides, especially on the tenth slide where all the logos I came up with are.

If Self-management asks us to push through frustrations with a positive mindset, where in this logo design process do you feel you were able to practice doing just that? How is that skill useful outside of the classroom?

Personally, I feel like I was a self-manager throughout the whole process, but especially near the end when we actually made the logo. When we started to go on illustrator and use the fonts and colours that we decided on, I started to doubt the original idea that my group and I had come up with because I felt like the colours didn’t go well together, there were tons of better fonts we could use, and I honestly didn’t really feel like it portrayed and advertised writers’ fortnight for what it is. As I continued, I started to change the logo and experiment with different ideas that I thought related to writers’ fortnight and I felt a bit happier with my logo. Being a self-manager is useful in all situations, whether it’s in a class or just life in general. If you’re able to have a positive mindset for everything that you do, the things you’ll produce will be great and you’ll influence the people around you, who will also start thinking with a positive mindset.

When you set a goal to communicate a message about Writers’ Fortnight in your logo, how well do you feel your final work achieves that goal? What makes you think so?

I feel like my logo does an okay job of communicating the purpose of writers’ fortnight. This is because it does mention writers’ fortnight in the logo, and the pencils represent the writing element, but when I attempted to portray that writers’ fortnight was a program which aims to share stories and spread passion about a variety of topics, it looked a bit cheesy and too much like a valentines day card.

Do you find communicating through a design like your logo a more straightforward process than writing an essay, or a more complicated process? Explain your answer.

Using a design to communicate ideas isn’t more straightforward than writing an essay, but it’s not more complicated either. I think this because you have to consider a lot of things when coming up with your design, and you also have to remember that it can open to interpretation, so whether its intentional or not, the person may understand a completely different idea than what you intended to come across. In a way, it’s also less complicated because some people find it easier to work with visuals rather than communicating things verbally or through writing.