THE DESIGN BASICS

Proximity: Using visual space to show relationships in content
–> Ensure that related items are grouped together
–> Groups that are not related should be separated visually

White Space: Negative space between content, lines, or outer margins.
–> Defines and separates different sections
–> Give content room to breathe

Alignment: Arrangement in a straight line or in correct relative positions.
–> Be consistent
–> Imagine content arranged inside of a grid, or an invisible line centering each image
–> Grouping is evenly spaced and aligned, with equal-sized margins

Contrast: When one item is different from another, calls attention or creates emphasis.
–> Use colour
–> Adjust Size
–> Shape
–> Visual Weight
–> Styles of text
–> Hierarchy: Using different levels to show the reader where to go next

Repetition: A reminder that every project should have a consistent look and feel.
–> Reinforcing design by repeating certain elements
–> Colour palettes
–> Consistency

ROUGH DRAFT WORK
THINKING ABOUT MY CLIENT

The empathy map helped us to plan out what we would like our logo to capture – as it gave us a better understanding of the client’s needs and wants. This map is key to the success of our logo as we need to understand how she views Writer’s Fortnight and what she would like others to think about it.

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Today I feel as though I exercised my skills of creativity and critical thinking, especially during the first few steps of the process. When thinking of a new and original idea to base my logo upon, I had to draw from the skills I had learned and from the previous logos I had experimented with. Additionally, I had to be a critical thinker during the last few steps of the process when I received feedback as I had to figure out which elements of the current logo I would like to keep, and those which I wanted to improve.

1. If self-management asks us to push through frustrations with a positive mindset, where in this logo design process do you feel you were able to practice doing just that? How is this skill useful elsewhere? 

During the first steps of the process, I found it especially hard to find different aspects and components to make up my logo. Even though I had a general idea of what I wanted to do, I had no real idea of how I would execute it and the means I would do this by. Self-management is a skill that plays a key role both in and out of the classroom, as it pushes you to be a critical thinker when solving day-to-day problems. Additionally, learning how to do things for the first time enables us to make mistakes that will allow us to foster new learning.

2. When you set a goal to communicate a message about Writers’ Fortnight in your logo, how well do you feel your final work achieves that goal? What makes you think so?

If there was one message I believe that my Writers Fortnight logo communicates effectively is that it is not just about showcasing the works and stories of writers, but of real, everyday people themselves. The reason why I chose this particular message was because I felt as though it would be inspiring for viewers to know that they can make a difference without having to be considered ‘successful’, or ‘well-known’. This is evidently shown in the upper pencil part of the logo which reads ‘real stories, real people’. This idea originally came about when I noticed the empty space my logo had and felt the need to fill it with something meaningful.

3. Do you find communicating through a design like your logo a more straightforward process than writing an essay, or a more complicated process? Explain your answer.

To me, I find that communicating my design in a logo consists of a much easier process as compared to writing an essay. Even though logos’ often look simple, there is actually a lot of thought that goes into the process. There are various design aspects that need to be considered as equally as the underlying message that the logo aims to convey. However, an essay is a medium that is much more restricting of creativity and does not fully allow one to experiment and play around with various aspects. Therefore, I find that logos are a much easier way to communicate a message in a method that is more visual instead of intellectual.

 

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