Advertisement is highly essential for any type of start up business or even to a dominant firm in the market. It aren’t inherently bad, but many of them are using manipulative tricks that is secretly influence in ways we spend. Despite how much the consumer ignore and how little they believe it will affect them, that is not the point I want to bring up. Advertisement manipulate people by using the time when we are not prepared to think-and often we are not when we are watching television or reading a magazine. Since the consumer is being so passive they don’t even realize they are being manipulating by the company. According to American credit card counsellor they carry over 1.7 trillion dollars in total debt. That are approximately 9000 american dollars per household. However, even the spending has surpass the personal ability to pay it back the desire to spend doesn’t decrease at all-this turns out to be a big problem. It is very hard to get rid of debt when the desire to spend still exist and this is highly because of the constant advertisement that want people to buy more things that they can’t afford.