I have started my service for some time now, I have had my grip on it already and understands the purpose of this service. It is called Sports Activites with AMK Minds. Basically, my service’s role is to work with AMK minds Ang Mo Kio in their sports activities and hopefully by the end of this year’s session, helping the intellectually disabled to play a basic game of basketball. For the past 2, 3 weeks, we have met the people who are currently running this organisation and ever since that meeting, we have been planning on our training schedule. Being in the position that I am in right now, I am very excited to see them next week because I have never worked with intellectually disabled people.
This advertisement was published by Moms Demand Actions in 2017 in an effort to promote gun awareness among American laws-makers and parents of school children. It pictures two young children, where one is holding a Kinder Surprise Egg and the other to be holding an assault rifle. This shows a strong contrast between the two objects as Kinder Surprise Egg is banned in the US due to a 1930s law stating that all foods for children should not contain any non-consumable part in it. On the other hand, the assault rifle is not banned despite it posing much higher risks to the safety of young children. The values being shared in this advertisement are that lawmakers tend to follow laws blindly without considering the actual impacts of the law, showing how their law-making system is perhaps problematic. This advertisement is mainly targeted towards the law-makers of the US, and the jarring contrast between the items the children hold aims to show that the laws they are making not only contradict each other, but they are also absurd and ridiculous. The background of this advertisement is being set in an ordinary American classroom, which shows this issue affects all American children, thus raising concern among parents and increase their support over this anti-gun movement. Since the target audience of this advertisement is mainly people living in the US, this advertisement might lose its effect if viewed by people outside the US who might not understand the context it was created in. Take Singapore as an example, a country with one of the lowest crime rates in the world where firearms are strictly prohibited, this advertisement will not make sense since firearms are not legal and a problem to child safety. In conclusion, this advertisement wishes to highlight the dangers that gun ownership poses to children, and shows the lawmaking system in the United States to be potentially problematic. The advertisement is pretty effective but only when viewed in the context of America.
This advertisement was published by World Wildlife Foundation France in 2008 in an effort to promote awareness for how deforestation is depriving the world of fresh air. The target audience may be the whole population because everyone uses products from trees that cause deforestation, so everyone has a part to play. Even though the whole picture shows greenery, the focus of the picture is two concentrated areas of forest that resemble a pair of lungs. In the picture, the bottom right portion of the lung is damaged as there are no trees there. This is an analogy for how deforested rainforests are like damaged lungs since they cannot help us filter out the bad air. One of the values that this advertisement demonstrates is the selfish nature of human beings as they prioritize profits above environmental health since the forests are cut down by construction machinery, which suggests logging activities. Another value that this advertisement is trying to show is that humans are potentially causing their own death by being greedy and selfish since humans cannot live without lungs and in damaged environments. These values are being shared to the target audience by relating environmental health to their own health. Due to the selfish nature of humans, they will immediately go see a doctor when their lungs are damaged but they do not consider deforestation, which is the damaging of the world’s lungs, as being an equally important or urgent problem to solve. By using this analogy, people from different cultures will be more connected to the problem because deforestation and all other environmental problems are universal, and people from varied cultural backgrounds are likely to understand this advertisement. In conclusion, this advertisement aims to connect everyone to the problem of deforestation, due to the way that this advertisement is being presented people from different cultures are able to understand and thus making the advertisement effective
This is a Chinese propaganda poster during the Korean war of 1951. It depicts the Chinese soldier and the North Korean soldier as righteous and powerful; however, it represents the US soldier as greedy, evil and almost goblin-like. The representation of the US soldier is very stereotypical as he has a big nose and brown hair while wearing an American flag badge on his left arm. These physical features reflect the stereotypes the Chinese have of Americans and is a form of cultural misrepresentation as they reduce all Americans to look like evil goblin-like creatures with green skin, which is highly unnatural. Within the poster, the Chinese and Koreans are deliberately drawn to be physically larger and stronger, while the American soldier looks malnourished, which is definitely a misrepresentation as the truth is inversed. This creates the erroneous impression that Americans and their culture are inferior and weaker as compared to the Chinese.
In this screengrab taken from Jackie Chan’s movie Kungfu Yoga, we can see how Chan is dressed up in the Indian national dress and seems to be in the middle of an Indian dance with many other Indian dancers. On the surface, it seems like Chan is showing cultural appropriation by dancing Bollywood dances, which is a common feature in Bollywood movies. However, upon closer inspection, we realise that he is actually guilty of cultural misappropriation as he is misrepresenting Indian culture. As we can see from the screengrab, the female dancers are very fair-skinned and most seem to be northern Indian and even Caucasian women. This misrepresents India as it suggests that women there are all fair-skinned when there is actually a great diversity of skin tones in different regions. The choice of casting fair-skinned women reveals the stereotype that fair-skinned actors/actresses are more favoured in Indian media. Furthermore, Chan is wearing a traditional Indian costume comprising an Achkan jacket and Churidar trousers while dancing. This outfit is traditionally worn by an Indian groom on his wedding day, and there is no wedding in the movie scene, hence it’s a form of cultural misappropriation.
So who owns culture? I would say it ultimately falls into the hands of people who have the power to present it and in this case, it is the Chinese government and Jackie Chan. Media and state propaganda systems often have so much influence and control over a culture that some times even when their presentation is wrong or inappropriate, they are not judged and can be accepted by the majority of the population. Having the power to own culture, come with great responsibility too. I hope, in the future, mass media and state propaganda systems are able to present cultures accurately as to how it is and to show the people the unbiased part of culture.
How are we affected by texts?
Texts provide us with information about this world, whether it is biased or not, it is still information. From reading and analysing this nineteen-century soap advertisement, I realised how racist and biased people were back then. This is because the advertisement’s purpose is to promote Pear’s Soap, and the fact that they try to sell the item by showing how a black child becomes white after using the soap tells me how undesirable being black was during the time context of the 19th Century. Texts like this advertisement tell me how people did not that they were being racist back then because there was no racial equality.
How does language representation social distinctions and identities?
Since this is an advertisement, it uses visual as well as verbal language to represent its ideas. It uses the analogy of washing an ebony child white with their soap, emphasizing the cleansing effect of the soap. However, this also highlights the social value of how the black skin tone is inferior compared to the white skin tone. This then presents the social distinctions between whites and blacks, with black identity being undesirable.
How can texts offer multiple perspectives of a single issue, topic or theme?
When this advertisement was released in the 19th century, an ebony person will most likely feel ashamed of being black when he or she saw the advertisement, as it was a time where racial equality was non-existent. However, a white person viewing the advertisement will not find this advertisement unusual, and probably feel amused by it, since it is a social norm that black populations are always seen as inferior compared to white populations. In this way, the same advertisement can be viewed from different perspectives and have different reactions from varied groups of people.
How do texts reflect, represent or form a part of cultures? How do representations reveal and conceal underlying values or attitudes?
This Pear’s Soap advertisement reflects the social attitudes in 19th century England where the white population was viewed as more dominant in society compared to the blacks. As we can see from the advertisement, after getting cleaned thoroughly, the black child smiled happily as if he gained social recognition from being white. This reflects how English
culture then was unaccepting of the blacks, and reveals the underlying value that being white meant you were socially superior.
Is the act of representation problematic?
I think it is seriously problematic, as it ill-represented the ebony population as inferior compared to the white population. This act also undoubtedly caused even more social problems between different races, since it was already a society when racism was considered acceptable.
In my 2 years of Grade 11 and Grade 12, I will be doing Basketball as my activity, as it builds teamwork and coordination with my peers, and I am expecting it to start running on Wednesday and Friday Afternoons. For my Arts and Creativity, I will be doing Culturama with my friends which is going to start while we reach Grade 12. For my services, I chose sport activities with AMK minds, and it is every Thursday afternoon from 3 to 5. Among these activities, I look forward to Culturama the most, because I will be able to rehearse and perform with my friend and it will be a brand-new experience for me.
Chinese A Literature 读书笔记— 《 目送 》
– 揭示人生无法完全依赖于任何人、有些事只能自己承受– 表达自我独立的重要性
As time passes and our society keeps evolving, races and cultures are no longer confined in one specific place. With rapid technological improvements, it has become easier and easier for people to travel, therefore the majority of countries nowadays are often multiethnic and multicultural. Due to this, a text can often be overwhelmed with the expectations for it to represent every single member of that group. For example in “Crazy Rich Asian”, only light-skinned East Asians are portrayed in the movie while the vast population of other Asian races, such as Indians and Malays in Singapore, were sidelined.
Other than the multicultural and multiethnic nature of our societies, one other important factor that determines whether texts can fully represent groups of people would be who is creating that text. Does the creator come from that culture, or is he or she an outsider to the culture? While it might seem that coming from the same culture makes the writer a suitable candidate to represent his culture, things are actually more complex. Even within a single culture, there are people from different social classes, educational backgrounds, and they might hold different philosophical beliefs as well. For example, even in present-day India, the caste system still applies to different segments of society. An author who does not support the caste system might write a book that describes the caste system as being outdated, but his viewpoint is not representative of everyone in society.
Texts always come from a specific point of view, it never represents everyone in society. The information that it gives can be confined to one specific segment of society and might be outdated with time. For example, Oliver Twist was written by Charles Dickens in the 1800s however it no longer applies for present-day England. Therefore when we come across any information, whether they are movies, books, news articles or social media, we have to question who is producing the text, its legitimacy, and which era it specifically represents.
In this service year, our experience socializing with pre-school children was very interesting. The first time we went there, we did not have many skills to communicate with them, as a result, some of them did not understand us completely. However, as the weeks passed, we developed new skills which could help us to communicate with them. we have learnt the importance of preparing in advance for our session and learn to improvise when the activities do not turn out as they were supposed to.
I think game culture can be used in Global perspective because it had evolved a lot in the past decade, due to improvements on technology. For example, one thing that can be researched in is that “do video game stereotypes hurt men”. Because men are always pictured as muscular and strong body image. Another thing That I think can be a controversial to discuss is that why can women can’t be the protectors? Is it because women are often perceived being always less powerful than men?