What do you consider are your prized possessions?
Who are the people you consider your family?
What does “safe” look like to you?
What image represents all your longing, desire, desperation, and hope?
LO1 Awareness
Increased awareness of strengths and areas for growth
How to attract women without even trying is an advertisement published in a newspaper during 1967. The intention of the advertisement is to advertise a guide on how men can draw in women without making an effort. As the advertisement is published in Symphony Inc, it can be established that the target audience here is an American. Specifically, the guide here is targeted at most likely single men looking to pick up women or potentially men who struggle to attract women. The guide consists of top tips to the art of seduction, how to pick up women and how to talk to them. The main purpose of the text is to advertise the guide to readers of the newspaper. However, the other purpose is to convince and persuade the target audience to buy the guide. The guide uses language features (typography, punctuation), advertising techniques, visual and lexical elements to convince readers to purchase the guide.
The author uses typography to develop a closer relationship, almost as it seems like its a conversation with the producer and the reader. The headline says, “HOW TO ATTRACT WOMEN WITHOUT EVEN TRYING”. Here the headline is in bold and large font which enforces the purpose of the advertisement and explains the main idea of the text. The bold and large font of the headline attracts the attention of the reader and almost makes it seem like the reader is being lured in (developing a relationship between the reader and producer). Furthermore, in the text, the guide’s name is underlined “The Passive Man’s Guide to Seduction”. Showing the importance of what ideas are being discussed. The tone created here by the author is that the guide is accurate and will have an effect. The mood felt by the audience is the importance of being passive and how it will lead them to success in picking up women. The producer also uses punctuation to draw the attention of the audience. The use of the exclamation marks also emphasize the