The techniques that are used to make the Advert more appealing to the reader are:
- Eye level angle:Gives more feeling and connections between the main image and the reader.You get a clear emotions and stories.
- Freedom vs Isolations.You can directly tell that there was no escape. Image was balanced.No space available which creates tension
- Contrast between the color of the frame. White frames was used to draw the readers attention to the sentences in the search engine and the black frames was the connection between the whole image itself.
- The shot is also a close up shot.It magnifies the image which shows a facial expression that completely triggers the reader to feel empathy or take action.NO background.
