This advertisement shows differences in representation of women back in time and now. Both advertisements displays the concept of feminism and female power, but is portrayed in different ways. First things first, it is prevalent that both advertisements are raising awareness on female power, which in other words, could be another way of conveying stereotypes as due to the fact that women are considered “weak” and therefore campaigns/adverts like this are made. Both adverts conveyed this message by using visual symbols such as texts and images to emphasise, however, the advert back in time contain more stereotypes as the lady in the advert was wearing heavy makeup, and portrayed in a way women would be expected to be — pretty, fragile and feminine. The advert of nowadays portrayed women in a much more neutral way, as she was boxing — which is a sport that requires loads of body strengths,  and could be seen having muscles. Secondly, the texts in the two adverts also implied different messages. The bold text in the first advert says “we can do it”, the word ‘we’ represents the female community, whereas the second advert used the word “yourself”, which emphasises the importances of female independence. These words also convey different values by the time, back in time people wanted to raise awareness of female empowerment, but in nowadays people have the belief that women can also be strong and independent.