TV Advert- “Always”

How does the text reflect on  gender identities in the society and shape them?

 

  • Majority of women are always considered inferior to men and the society does not see them as “strong” as men but women works hard as much as men do or they may be doing more than men. We should redefine the definition of what women means in the society. Girls are being judged and compared on how they walk, run, play sports or fight with someone and they are considered weak and incapable to men. The society (referring mainly to men)  should overcome that ignorance and judgemental ways but I think men are not the only people at guilt; women are also guilty for allowing them to think in that way. Women should raise their voice, change the perspectives of men, act like themselves and be their true self; and to do that the society should support them as much as they do to men.  
  • If women ask for equal rights in the society, it does not mean that they want to be treated like men. A girl may put make ups, make their hair curly, be fashionable and do whatever they want because it is their choice and their freedom. They should not be restricted from their goals and passions; society should accept that as a fact not consider them as a weak and incapable person.So many women believe that beauty and body is one of the ways to get accepted in the society since that’s what men get attracted to but  women should stop other women to act like this, they shouldn’t be too conscious of their outer look. I know everyone is conscious of their looks but being who they are and being proud of themselves for being a girl should always be prioritised.
  • Elders should show examples to the younger ones because young boys and girls look up to their elders and copy them. During puberty, girls lose two times their self confidence  compared to boys. Thus, women should show the young girls to be proud of themselves as girls, build self- confidence and motivation, be independent as they grow and be involved within the society. Likewise, men should show respect and accept women as they are, not by judging but instead supporting them and showing equality in the society. Thus, young boys will not misinterpret girls even if they are not their sisters or girlfriends who they will never insult and humiliate like how they might do to other girls. I feel that this all starts when we are teenagers (both boys and girls) because that’s the time when both the genders hits puberty and change their perspectives and make a difference in the society.
  • #  The brand “always ” support and encourage women both directly and indirectly. The fonts of the “always brand is similar to ‘Caveat’ font which kind of resembles women. They also use phrases like, ‘stand up’, ‘tweet’ and ‘share’ so that it is easy for the audience to understand and it also gives small instructions to the audience on how to take actions to support women in the society. The brand uses social media to spread the ideas around the world.

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