Indian culture:
- strong family values
- mothers care about what others think
- strong role with children
- several Indian ads use mothers “testimonials”
- Indian flags colors + Indian dress
- national pride?
- Target audience: Local Singaporeans
- People are very driven
- Studios population
- Singapore education system—very academically demanding and rigorous
- Pressures people face
- Encourages a healthy work-life balance
- Encourages people to party and go out on the weekends
- Shift in culture
UWCSEA Alumni story ads
- Diversity
- several different ages
- Nationalities
- Professions
- Tattoos
- UWC Culture
- Diversity
