People normally only gauge 5% of what they hear or see
So the five percent rule not only applies to most of our communication, it is a natural way to communicate. It is the natural way that your brain has evolved over time to retain information and it’s the reason why we say communication is nonverbal. So much communication is non-verbal.
5 % rule : The brain has evolved to only remember two things:a general impression of you as a speaker and one thing you said.
But when you know what’s coming next, or you think you know what’s coming next, or you’re actively trying to figure out what something means,
Area 47 is at its most active.
Why is this important?
Because Area 47 is also associated with pleasure.
And when you can solve the mystery,
when you have a ”Oh I get it now” moment,
little bit of pleasure is released
it uses UNCERTAINTY
Tell me a time that you failed and why.
The very first thing you say has to be in Area 47 Opening.
And what is that? Think of something totally obvious or
totally vague that on the surface has nothing to do with your subject.
And then within two to three sentences,
you have this, ”Oh I get it.”
EXAMPLE :
Let me give you a couple of examples. I was working with a bunch of sales people. And this one person came up and said, ”By show of hands, does anyone here like to be touched by strangers?” The whole room is like giggling, laughing. What a, look, why?
THE PERSON WAS A MASSAGE THERAPIST
This is the most important thing I can show you.”
And then he shows this slide.
I know, generic office. No one in it?
That’s what everyone was thinking like,
”What does this have to do with anything?”
In fact he got a bunch of giggles out of it because it’s
such a lame thing he’s like, “This is my office.
As you can see, there’s no one in it.
This person who is cleaning up is also a bookkeeper and our receptionist.
There’s no line ups of people who give us money.
We can’t even afford a full staff.
That’s why this day, this tournament,
this event is so important because without,
it we don’t exist.”
Science! Area 47
Check out this interview with David Levitin on the Motley Fool Podcast where he discusses Area 47
Here is an article discussing Area 47 with David Levitin
This is the perfect formula for a goal opportunity statements. It’s by doing action we achieve benefit over a course of time. The action needs to be specific, and the benefit in time are numbers
EXAMPLES
“The only way for our company to continue growing is
by making an app and getting people to register for that app.
If we do that, we will get a growth of three percent a year for the next 10 years.”
That’s why we always have to have specific action and something I can anchor to, and that is how a goal opportunity statement works.
It’s one sentence with a specific action and then measurement over time.
And it will be the 5% that they remember, i.e what you want them to remember
In presentations (SLIDES) go from sentences> bullet points> reminders (i.e important summarising words)
If I make slides with all the information on it, no one is going to be listening to me, because they’re thinking, “Oh, I’ll get the slides later.” But if I can make slides that use the lazy rule, people are going to be like, “Wait. What does that mean? What does that mean? What does that mean? I think I get it, but what does that mean?” And if I can do that in people’s brains, it means they’ll be listening to me.
One, make slides that beg the question, not answer it, and two, write in reminders, less than three words that invoke area 47.
PICTURE SUPERIORITY RULE: FIND ONE PICTURE THAT BEGS THE QUESTION
Let’s go back 100,000 years. We’re hiding from a saber-toothed tiger, we’re looking at the trees. Leaves, bark, leaves, bark, eyes, leaves, what?
Our brains had to evolve to quickly process one general image, like that. We’ve talked about that concept already, that’s the evolution behind it.
EXAMPLES:
You know how many stores, over what time and where. But the details are with the speaker.
The link below will send you to several slideshows about making great…well slideshows. Read through them, review the slides shows and ask yourself this question: How much of what they are telling me can be summarized by the Lazy Rule and Picture Superiority Effect?
