After looking at our old logo, I realized that there needed to be a redesign. I felt that the simple black and white logo with a vertically aligned text did really represent us and did not help convey what we stand for. I wanted to incorporate the colors of the sustainability compass, accentuating our mission to serve and help. I also wanted to show our specific target on education and Chumkriel Language School. My main goal was to colorize our old logo and make it eye-catching.
I focused on the structure of the books but making them sleeker, blockier, and clearer. I took inspiration from our old logo and decided to keep the image of the house that the books form. I realized that another emphasis on education aside from books is the symbol of a pencil. I incorporated the yellow collar of the compass into the pencil and arranged it in the center emphasizing our focus on it. I contrasted the vertical block with the horizontal text to draw focus towards our name. I tried to incorporate all this into our new logo while still respecting the structure of the old one. I am pretty pleased with the result and so are my fellow GC members.