Rory Sutherland makes the daring assertion that:
“a change in perceived value can be just as satisfying as what we consider ‘real’ value”
…and his conclusion has interesting consequences for how we look at life:
“When you place a value on things like health, love, sex and other things, and learn to place a material value on what you’ve previously discounted for being merely intangible … you realise you’re much, much wealthier than you ever imagined.”
My take:
His assertion here probably is designed to console those who lack material wealth. It may also remind the rich to not value what is in their life solely based on the amount of cash they have – they must also learn to appreciate the “previously discounted” intangible wealth.
Perhaps he is trying to tell the reader that we should never forget the non tangible things essential to our human nature like health, love and sex. Other things, like material wealth, may just be socially constructed and irrelevant.
