Protein Wolrd Advertisement:
In the image shown above is an advertisement from protein world with q picture of a girl who has societies ideal body type displayed for everyone to see and judge.
This was also featured on The Guardian which talked about how this is very inappropriate and sexism. This advertisement has been since removed due to many complaints on how this is inappropriate.
This advertisement shows what societies ideal type of body and displays that if you do not have this body your body is imperfect. Many people look at these advertisements and play a big role in little girls, teens and adults in working on towards getting that desired body shape. In many cases, these body types id also very hard to achieve and take a long time. this can lead to many people going on unhealthy paths such as starving themselves, dieting and excessively working out all to get this desired type of body. Social media plays a big part in the world and more in the generation Z ( Gen Z) where little girls grow up wanting to be this girl and use her as a role model which they look up to look like in their future years.
This advertisement is also overly sexualised as it is a woman wearing a bikini showing way too much for people to see which is inappropriate. She is shown oily which is the main appeal that advertisements use to catch people attention to the advertisement as well as her body, therefore, making people want to buy the product in order to be like her. As people say sex does sell but at what cost and what extent?