Swimdonesia Planning Process (advertising, part 1)

As a member of Surfaid, our role in the planning of swimdonesia was advertisements. This year, we had significantly more time (8 weeks) to plan and organise our events compared to last years 4 weeks. This allowed us to be able to do a much better and sophisticated job in our advertising. In previous years, our main forms of advertisement have been posters and the Ebrief, however this year, in order to bring much larger attention to Swimdonesia, we decided to organise meetings with the heads and principals of different grade levels as well as junior, middle and high schools in order to find the best way to advertise to all parties. Through our meeting with junior school, we were able to find out about a platform called “see-saw” which is a digitalised media platform used by all parents and students in junior school. By advertising on this we were able to reach significantly more junior schoolers than we have in previous years, as we have struggled to be able to find ways to contact them. Secondly, we were able to contact middle school and realised that there was a gili eco trust gc as a middle school activity option, which were covering the advertisement throughout middle school. However, after looking at the data from who turned up and realising they did not make announcements in assemblies nor were there posters in middle school, we will likely have to have better communication with the middle school gili eco trust gc in future years in order to ensure that we can maximise our audience. Lastly, we were able to broadcast our presentation throughout High School mentor time’s which was one of the only options as there were very limited assemblies in the tight schedules of the students. Thus, for next year, we will likely have to book for high school assemblies the first week back after the summer. Despite that, we were able to get into multiple junior and some grade level high school assemblies which was also a main format of our advertising. These were our main forms of direct advertisement to from person to person, however there were also indirect formats which we used, such as the Ebrief, announcements, posters and banners, which I will talk about in my next post.

CAS Post 3

I’m pretty happy with how much skills are developing so far in CAS. In swimming, we are well into our more anaerobic part of the season, and I’m starting to adjust to the more difficult and intense training, which should bode well for the rest of the season. In creativity, we have just started our first proper piece in jazz band, and I’m going to look to be improving my improvisation skills throughout this year. Lastly in service, we visited our partners at evergreen circle, I’ve been there before so I’m looking forward to build upon my organisational and leadership skills to be able to help create meaningful and purposeful activities with our partners.