Advertisements often reflect popular cultural norms of the time. There is a continuous effort by advertisers to stay relevant and appeal to a broad audience and therefore they often echo many aspects of society in their adverts. Vintage adverts can give us a vivid idea of life during a patriarchal era. This American advertisement from the 1940s promotes a popular fast food restaurant called Hardee’s. The advertisement is multimodal, however prominently visual. In the foreground […]