Representation and Identity in Mass Media

During todays lesson we looked at representation and how different cultures are represented in the media. The thing about mass media is that there is a huge imbalance in the amount different cultures are represented. Often cultures that are under represented end up being mis represented because of it. If an entire culture is expected to be represented through a single character or story it is almost impossible that it will provide a holistic representation […]

Common Task #1 – Representation

Victoria’s Secret Bra Advertisement Commentary: Even within the few days this Advertisement aired on the Victoria’s Secret website, before being taken down, ironically the advert attracted a lot more attention then anticipated. The idealistic stereotypes of beauty and mis-representation of women are painfully explicit both visually and textually. Further still, this advertisement draws more then subtle connotations between race and beauty.    In this advertisement, even before reading the text, the first thing that jumps out […]

What is Culture?

Today we looked more closely at culture and how we define culture. Formally defined as ‘The ideas, customs and social behaviour of particular people or society’ culture plays a huge role in shaping the media that is produced around the world and how it is interpreted by different groups of people. Within culture there exists smaller subsets, the ones we looked at were dominant culture, subcultures and counter cultures. It is important to recognise the […]

Context & Interpretation

Today we explored context and how it can affect the way we interpret text. Everybody has a unique context, made up of experiences, religion, family and culture, just to name a few. Context is really an accumulation of everything in your life that gives you a unique lens by which you view the world. Our unique perceptions on text leads us all to have different interpretations of text. We may make certain assumptions based on […]