Stereotypes
- As you can see in the first add its easy to identify thats its Japan as not only does it have a woman wearing japans cultural clothing but it also has the Japanese language above the Coca Cola sign.
- in the second ad its clear to see that its of Indian culture due to the prominent Hindi language writing on the add, and two famous Indian actors on the add itself.
- the values that are being conveyed in the first add in my opinion is definitely culture as you can see a Japanese women wearing native clothing from her country and I believe when Japanese people see this add they can relate to it as it gives them a sense of home
- The second add shows the value of entertainment as two famous Indian actors that many Indian people look up to and enjoy watching along with a short catch phrase in Hindi . When people in India (target audience) look at this add it would Make them want to buy coke as they see two actors having/enjoying the drink and people would want to jump on the bandwagon.
