Right now, we are mid-way through our joint partnership with Tribe tours, a tour guide company focused on delivering stories that explore Singapore’s heritage and tradition. These tours focus on establishing a more intimate and personal connection between the tour and the customer. Our task for this project was to evaluate and propose revisions for the marketing campaign of one of their tours which is a Chinatown murder mystery where customers solve a series of mysteries while learning about the history and culture of Chinatown.

So far, I have finished skill week and am arranging a meeting with both my groupmates, mentors and tribe tours to touch base on multiple occasions. This demonstrates my commitment and perseverance in this activity as I am ensuring proper communication between different stakeholder groups and making sure that goals are met. To ensure that challenges and tasks are undertaken, I cross-referenced with a document created by tribe tours to meet the requirements of creating a product.

Collaboration has also been a huge part of the success of our project as there are several stakeholders group that we have to maintain good relations with. For communication, we mostly use Whatsapp and an online chat forum called Slack to communicate with our mentors, groupmates and Tribe Tours. Working collaboratively allows work to be distributed fairly, especially considering that I have school while my 2 local school friends are on vacation. The input of my mentors, Tribe Tours and Groupmates allows us to improve each other’s ideas and gain a deeper insight into the pain point of Tribe Tours.

We also considered issues of global significance such as sustainability as we would communicate online instead of increasing our carbon footprint by physically meeting up with each other and ruling out poster advertising. We are also limiting the number of imported cases by incentivising Singaporeans to participate in domestic tourism instead of going overseas. The “Rediscover Singapore” vouchers created by Klook, one of the main marketing channels of Tribe tours.

This section pertains to Action where I am continuing my service to this SME by researching their context and conceptualising new marketing strategies with my group mates.