I started Sustainable enterprise consultants with the goal of taking more responsibility and initiative in the service. After several months, I believe that I have achieved that goal since I was responsible for creating a brand new infomercial-esque video describing the purpose and service that SEC provides. This video, in my opinion, is a much-needed improvement on the previous video which consisted of people sitting in front of a camera and speaking to it.

{LO5} Thirdly, making a film was clearly a collaborative process across all stages. I needed dedicated cameramen, actors and critics to ensure that the film was the best that it could be. The benefits of working with other people were that there were enough for a sufficiently diverse cast, they could give input and add improvements and they were an important source of morale. What made it easier to work together was the fact that we were all familiar and comfortable in each other’s presence which allowed us to work productively and exchange ideas casually. The challenges were that everybody had different opinions and some people become defensive when there acting was criticised. The fact that we were well-acquainted also means that there were several tangents that we could go off of, hindering our progress.

{LO6} Fourthly, I was able to include elements of global significance in my SEC infomercial. Given that SEC aims to combat worldwide issues such as sustainability, corporate social responsibility and consumerism on a college level, I had to ensure that the video remained true to SEC’s mission. I had a positive impact on this issue  by including statistics about the amount of garbage that ends up in landfills and discussing the triple bottom line upon which our service is based.

{LO7} Lastly, I recognised the ethical implications of producing a comedic video by keeping it politically correct, omitting dark humour and ensuring that copyright music and footage was not used.