The visually arresting PSA, “Don’t talk while she drives,” is a disturbing statement speaking against having phone conversations when driving. Whilst the focus during car accidents is usually on the driver, this advert strikingly shifts the camera perspective to the person responsible for making the call, in effect, shifting some of the onus and guilt onto them. The blood splattering out of the phone, metaphorically representative of the driver dying a gruesome death from an accident, drives home the tangible danger of this type of distraction. The shocking incongruity of blood spraying out of an inanimate object, the phone, combined with the dramatic framing of the instinctive aversion of the man, almost as if freeze framing a real video, creates a striking visual irony as if the man is stained with blood by the ‘murder’.
Mudra. Talk them dead, Girlfriend. (May, 2016). Retrieved May 5th, 2020 from https://www.adsoftheworld.com/media/print/bangalore_traffic_police_talk_them_dead_girlfriend