In this advert, we can see a naked woman/housewife lying down as if she’s missing her husband a lot with her hair perfectly made and makeup done. The text that says “Keep her where she belongs” is used in a very thick font so it can be clearly seen. The woman is portrayed as if she is long fully gazing at her husband’s shoe, waiting for him to come home. The values and assumptions being made are that it is women that must be staying home and taking care of the household as said in the text. The idea that she is down on the floor at her husband’s shoe level, shows that women are inferior to men. The audience of the advert/product is men and the woman lying has the intention that men will have a wife like the one in the ad if they buy those shoes.