Audience

• Singaporeans –  there are ticket prices
• Teaching locals Singapore culture – more motivation to teach the younger generation and inspire furture artist
• Foreigners – talks about her time in NY, Shang Hai, those who appreciate art
• General public – disable people can come, also has tours/ audios in different languages (english, chinese, malay and hindu – I think)
• People who know her – family/ friends

Purpose

• SG – show/ celebrate the diverse culture – make them proud of their heritage, significant person in history, sg artist, that many multicultural people find this place as a home (instead of choosing other places such as Paris etc.)
• Appreciation to the arts and get people inspired – families there
• Foreigners – more comfortable to visiting SG/ thinking about living here if they know that they (SG and Singaporeans) are open to other countries, how SG is seen/ grown over the years (she was here before independence day), appreciate SEA art

Maslow triangle structure – art appreciation is at the very top meaning that its not really that popular, hopefully with this people will be more aware of it.

Brochure

• Left side, the colour is blue which is rather calming – SG is good, shows how her time in SG was amazing. Most of the pictures shows children who she has taught/ seen – maybe she became a teacher because she wanted kids but never had any with her husband as he didn’t want to (had kids with his previous wife), her students are her children and her life. SG was accepting of her and she found this place to be beautiful and decided to settle down.
• Right side, colour is dull and brown which looks sad and boring- shows her life before coming to SG, suggest that her life wasnt always pretty, that’s when she decided of doing portraits of real-life (the hardship of going through the war) than herself. Shows the big portrait which was taken when her career has taken off (doesnt look too happy although this is her prime time in her job – could be due to not fitting in as she divorced with her husband which was uncommon in the 40s and being the only female artist), target audience – 30s (those in the beginning of their career) – maybe to let them know to do something they enjoy and tp not let anything stop them.