Can you believe? It’s already Day 4 – one more day until my internship ends. Time flies too fast!

I think I’ll just put that train of thought off for tonight and start reflecting on today instead!

* As I am running out of time, I just put in notes. Promise I’ll come back to sort it out

---

• Today, I woke up an hour early to attend the 8 am meeting Geraldson and Shi Yi is having with their client and partners in order to update

• • 10 participants (including us)
  • Overall conversation – shows how all interconnected as have to rely on each other to proceed
  • Structure
    • Each campaign goes by lines
      • Line #, Demand/Campaign name, Tactic, Target location, status, deadline, notes, next steps
        • e.g Line 6, Q1 ASEAN, Content syndication, ASEAN, ASAP, Pending integrate campaign ID and  asset from [client/partner], [Gryo] to share mock PPT

• Various tactics for media: content syndication (single touch), content syndication (multi-touch), LinkedIn, Display, eDM (Electronic Direct Mail)
• Audio segments

 

One of the logistics to be discussed

Importance of calling to make sure all parties are in equal footing and understanding as each other

 

问候 – Not all serious discussions, small talks

Confusion of different named campaigns – Importance of organization and naming of documents.

• After end call, consolidates notes from meeting
• After that, Rimi sent an E-mail

• • I fumbled! Accidentally sent the unedited one so have to send her another copy.

• • Also thought of how my language has been improving since I look at Shi Yi’s E-mail often, especially when she is replying
    • Everyday has a starting that can be used
      • Monday: Hope you had a great weekend!
      • Tuesday: [nothing special, just a hi]
      • Wednesday: Happy mid-week!
      • Thursday: Hope your week has been good so far
      • Friday: Happy Friday
• Reading programmatic creative
• Lunch at MBS
• WIFIless shows how important the Internet has become in our lives
• 3:30 pm call
  • Same structure – campaign, tactic, status, next step
• Continue reading: more on the process of an ad from client briefing to writing end report in more details.
• Hope tomorrow get a group photo to remember my first internship
• Tomorrow lunch have a meeting with data scientist and engineers
  • Read more about them and prep questions!
    • To data scientist
      • How often do you analyse data during a campaign?
    • To data engineer
      • What do you do if the company is new to digital marketing and is unsure of how to optimize their publicity
      • Data engineers come in — they build pipelines that transform that data into formats that data scientists can use
        • transforms data into a useful format for analysis
    • To both
      • Can a data engineer become a data scientist? What about a vice versa?

It’s just so hard to keep up a blog that sometimes it can feel very bothersome. Now is one of the times. Sorry. I’ll get back to it when I am in the mood…