AHHHHHHHH! IT DIDN’T SAVE!!!!
Now to rewrite it again…
Can you believe it? It’s already the last day of the internship at Dentsu!
- This morning, despite feeling pretty confident with the route (even though it has really only been a mere 5 days), I missed the stop while riding the bus towards Eunos MRT station. Although this can be blamed at my absent-mindedness, I have a hunch that it is also because it really hit me hard that today’s the last day at Dentsu.
- After coming in early again, I begin revising my Day 4 post as well as read more about data engineering and scientist to prepare some questions that I can ask
- To data scientist – Analyses raw data into insights
- How often do you analyse data during a campaign?
- Can you describe your day-to-day responsibilities?
- To data engineer – transform data into a useful format for data scientists to analyse
- How often do you gather analytic logs?
- What type of data do you gather in Dentsu?
- Can you walk us through how a pipeline works and the process of creating one?
- To data scientist – Analyses raw data into insights
- While researching, Rimi came over to let me know that there will be a pizza lunch for the Gyro team (as 2 people are leaving aside from me). Sadly, since it clashes with the lunch with the GDIC data experts, I couldn’t make it. So I am a little down from the fact that I couldn’t have lunch with the team. (Though Rimi said that she’ll leave some pizza for me)
- Today, Geraldson gave Shi Yi and I a new campaign to start trafficking!
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- So first, we had to generate the tag for each ad so that we can later through various platforms like LinkedIn Campaign Manager track which channels were the most effective as well as how many … (impressions, clicks etc.) using the UTM tool that I was talking about on Day 1.
- So the structure is basically
- URL – utm_source – utm_medium – utm_content – utm_campaign – Output URL
- So here’s an example that I just grabbed off the Straits Time
- https://www.greateasternlife.com/sg/en/personal-insurance/thelifecompany.html?utm_campaign=gels_br_brandgfc19_619&utm_medium=display&utm_source=straitstimes-home&utm_content=gfc
- So basically from the link (which is tagged), we know that the user came from the Straits Times Home page that contains a display image of the ad that is about GFC (Great Family Care) from the campaign Great Eastern Life Great Family Care 2019 (I am guessing this part using context from the post)
- So the structure is basically
- Then after getting the new URL, we inputted it into a trafficking spreadsheet under the name Target URL, which is then to be sent to the trafficking team.
- Here’s what it kind of looks like:
- Campaign – Publisher – Geo – Site Name – Placement Name – Language – Creative Size – Creative Format – File Size – Looping Required – Max Looping – Clicktag – Start Date – End Date – Target URL
- Here’s what it kind of looks like:
- So first, we had to generate the tag for each ad so that we can later through various platforms like LinkedIn Campaign Manager track which channels were the most effective as well as how many … (impressions, clicks etc.) using the UTM tool that I was talking about on Day 1.
- At 12 pm, we (the 5 interns from UWCSEA East) had lunch with the data engineer and data scientist from GDIC
- Overall, it was more like a casual conversation aside from the moments when they were explaining their roles (Which I, truth to be told, didn’t really understand. Like their role in Dentsu and stuff like that)
- After that, I receive some work from Shi Yi! (YAY!)
- So basically, I was to compare two reports from the two phases of a campaign, where I would note down my observations about the differences between the two data.
- It was interesting to see the different results the same campaign can produce. Though sometimes I feel like I am thinking too much to spot a difference.
- At 5 pm, I said goodbye to the media team and Justin, of course after taking a picture with them. I really can’t thank them enough for having me with them. (Like babysitting me… LOL)
- I headed down to the reception room, exactly where I first entered on the first day at Dentsu to return the pass that we were given. Though the card itself was returned, we were allowed to keep to tag as a memento.
Today is a learning for me, emotionally, as I go through a short journey of acceptance: resistance, resignation, acceptance, embracing.
Although I am sad that the internship is over, and that I probably won’t have the chance to work with the media team, I have to say: Thank you, Shi Yi, Rimi, Geraldson (and Justin!), for making my first internship so amazing and wonderful.
May we cross path again.