So far, my research has been successful in the realm of research on the company Pundi X and what happened post-ICO. However, after receiving feedback on my 1st draft, my research was not answering my EE question and was all over the place. I intend to do more secondary research about what Pundi did pre-ICO and compare that with post-ICO to come to a more cohesive argument as well as clarifying my EE question. My understanding of Pundi and how to apply more business theories have improved and developed. For example, I used an Ansoff Matrix to place Pundi X’s product portfolio in categories to show how they have grown. Alongside, I have also learnt how to conduct better primary research – asking less but more prominent questions – and secondary research with that, I used more reliable sources and came to more informed decisions.
August 29, 2019