I agree with most of the brands and their placement on the scatter graph. But some I don’t agree with, Uniqlo is too far down on coolness and awareness for me. I like Uniqlo, the things they make are really comfy and that’s mostly what I care about. Some of the brands I haven’t heard of before like Lyft, Burt’s Bees and Nordstrom to name a few.

1. Xbox

I like Xbox and I own an Xbox. It is up near the top right corner meaning it is both high in coolness and awareness. I agree with this as I think that lots of people like them but they also listen to their consumers.

2. Tesla

I think Tesla should be a lot higher up on the awareness side and the cool side could also use a boost. Tesla is a very aware car brand as they attempt to save the environment by creating electric cars. The cars are electric which saves the environment but they are also supercars which is why I think that need to be higher up.

3. YouTube

I use Youtube almost every day at school and at home. It can be a way for people to share knowledge or entertainment so it is very versatile and as most of our generation use it I am not surprised to see it so high up. I do think it should be lower on the awareness side of things as over the past few years it hasn’t really been listening to what people want and has changed from an entertainment source to almost a commercial business.

4. Addidas

I think Addidas is quite an aware brand as of the release of their shoes made with recycled plastic from the ocean. I think that where it is on the awareness side needs to be increased as at the moment they are trying to create what is best for the consumer and they are constantly coming out with things that people like, considering that Addidas is the creator of Kanye Wests line of Yeezys I would think that they would be cooler to the people that rated them but judging by the results I don’t think that anymore.

5. EA Sports

I own several EA Sports games and I like them, I don’t particularly like EA sports as they only try to make money and don’t listen to the community and what they want. However, they have done a few good things. You can tell from the placement of them that this article is not recent as EA as a whole have gained a lot of controversy as with the set upcoming release of Starwars Battlefront 2 they hid a key element to the game behind a paywall and received lots of negative backlash from the community, which is not a good thing for the awareness of a company.