I will be comparing these two ads for vegemite and marmite which are essentially Australian and British versions of each other.

In the Vegemite advertisement, the slogan for it is “tastes like Australia” this is in reference to it widely being known as a very Australian thing to eat and something that they like to enjoy quite a lot. The ad also plays on the side that Australians are proud of their country as in the red is says “Tastes like: punching a shark in the face during a surf comp,” this combines the Australian values of them being surfers and also incredibly cool when it comes to things like dangerous animals. Which would cause them to think better about their nation. This is also an event that actually happened during a surf competition, so is like an inside joke between themselves and the people who made the ad. People who are not aware of what the message could be about. It could be lost and go over their head. People from some cultures might view it as animal abuse ad be offended, for example, someone from LA, who are stereotypically quite socially active and considered ‘snowflakes’ might see the use of a shark being hurt to sell a product, when there is no need for a relation, as offensive and something that shouldn’t be allowed. Or so someone from a place where Shark is commonly eaten might assume that the product is some sort of Shark paste.

In the second advert, run in the U.K. They are advertising Marmite, which divides the nation as some people love it and some hate it. Which also appears at the bottom of the photo. They have also coupled it with quite a popular debate at the minute which is Brexit, shown by the “Hard Breakfast”, “Soft Breakfast”, “No Breakfast”. As this topic also divides the nation. Doing this is sure to get the ad publicity as at the moment in the U.K Brexit is the biggest topic on the news. People not from the U.K or not familiar with Brexit are unlikely to know what it is referring to in the photo, as they will also probably not know what Marmite is. The people who don’t understand the culture around Marmite might also see it as the advertising company taking a stance on Brexit rather than acknowledging that they divide people.