I struggled most with incorporating a balanced amount of knowledge from the two subject areas: Design Technology and Business Management. I felt that the Design Technology aspect of my essay was stronger than the Business aspect, so at first, I tried to overcomplicate the business section of the essay by adding in unnecessary formulas such as the 3 point moving average, which only made it less concise and more confusing. In the end, I realized that answering the research question using the most appropriate format and information mattered most and was able to apply only the formulas which were truly necessary for conveying the financial success of H&M. I also found the data collection portion challenging, but looking back, it is also the section I learned the most from. Primary data collection will almost certainly be relevant in any academic area involving research, and this essay helped me understand how to best gather primary data and how difficult it can be especially at the start. For students who wish to do this in their essay, I would advise them to visit the local offices if possible in conjunction with email exchanges for more in-depth answers.