The picture above is the advertisement that made for the young chinese adults to attract them to buy the product during Chinese New Year. In China, Chinese New Year has been put as one of the relevant events that every Chinese has to celebrate annually. This ad conveys coca cola can fulfilled the friend-ship and made the comfort condition in Chinese New Year. The value shared with their target audience by the two young women smiling at each other and cheering for Chinese New Year; At the same time, they are drinking coca cola. The background and main colour theme is painted as red. Red in Chinese symbolizes joy and luck. In ad, coca cola has been put in a place which transformed the joyous and make gorgeous connection in-between people. Lantern shown at the back represent the Chinese New Year, symbolize vitality, social status and good luck. Besides Chinese people, the people from the other culture might attract into this ad by the colour of red and the wording. The red that the designer using here is outstanding and prominent. The wording here are fresh for people who are not know Chinese. As a result, the facts and factors that I listed above had successfully interest Chinese consumer to buy the product.

The picture shown above is the advertisement that made for the American young adult to attract them from buying the product. In the United States, people believe in freedom and they should organize their free time and work time well separately. Exercise and being healthy is also a relevant element to care about. In free time, lots of people will decide to hangout with friends. For Americans, travel and explore through different places is one of way to hangout with friends. In ad, we can see a woman setting next to the car under the hot sun. It shows exercise and being healthy is part of American culture. The woman has the healthy skin and body shape.This ad conveys coca-cola can fulfilled the friendship, make comfort conditions while hanging out with friends- The values are shared, of making connections with the audiences by a woman setting next the the car and chilling in a relaxed condition happily with friends and carrying a glass of coca-cola. Besides Americans, people who are from other cultures might attract by the presentation of free-well and the enjoyment. As a result, the facts and factors that I listed above had successfully interest American consumers to buy the product.