Transcript:
E-PAY,
THE EASY WAY
TAP OR SCAN, ALL ALSO CAN
Meal times should be convenient and hassle-free. With a wide range of e-payments, there are easier ways to pay for your food. Try it now in selected coffee shops, hawker centres and industrial canteens.
Style: an advertisement, supposed to be relatively benign, perhaps intended as humorous? colloquial language
Audience: largely Chinese Singaporean population, perhaps to older people who are less inclined to use E-Pay to begin with
Purpose: to advertise an E-Pay service
Context: within Singapore’s unbalanced environment of racial harmony (CIMO issues), Chinese are seen as the “oppressors”, context of relatively large, conservative, establishmentarian company
Stylistic Features: colloquial language, casual composition, local food – to attempt to appear relatable
