I’ve chosen to look at these two advertisements. The Co-operative advert on the left, which is more recent, and the Alcoa Aluminium advert on the right, which is older. These two ads both discriminate against women and stereotype them quite heavily. The one on the right highlights how women are seen to be weak and it should be amazing that a woman at this time could open a lid. Which also heavily implies that she would be in the kitchen and cooking using this bottle. That also links to the ad on the left where it implies the daughter in the family would be doing all the cooking and washing as she is the woman in the family along with the mother. It is also saying how she should be treated for this, which in turn makes it seem as if it is a job rather than if it is a chore. The slogan be a good egg also shows how that should be morally acceptable and people should be expected to do this. In some countries, women are still made to only stay at home mothers and do the washing and cleaning, it was only recently that females were allowed to attend football matches in Iran. Which shows that even at this point in time this is still a prevalent issue.