The photo above shows an ad for coca cola in Bangkok, Thailand. We can see the culture of Thailand come across more in the location of the advertisement as it has been placed next to Buddhist building. As Buddhism is the most common religion in Thailand with around 95% of the country’s population, the coke ad is aiming toward their intended audience by drawing on peoples religious beliefs to increase the amount of people that will see it. This ad would only work as well as it does in a Buddhist country because of its location.
Unlike the previous ad, this one doesn’t have any connection to religion and focuses on showing a laid back, relaxed scene with people carpooling and a girl holding a bottle of coke. This ad originally came from the US and draws attention to what people would think a typical American girl would look like, in a sort of flashy car. This ad seems to be targeted at young people in the US who are having kind of a relaxed life, acting like they are on summer vacation. This ad would be far more ineffective in Thailand compared to the other one, this is because that utilises the main religion of the country to draw attention to it, whereas this is showing a scene which all people in Thailand may not be as familiar with compared to people in the US. Similarly if the Thai ad were to be put in the US it would not attract much attention as the US doesn’t have such a high percentage of Buddhist people.