To what extent does the representation of women in advertising reflect or challenge the identity of women?
The goal of the advertisement is to say how not to judge girls by the height of their skirts. This is to show that women are likely to be looked down as the skirt length that they wear gets shorter and more skin is exposed. The purpose of this advertisement is to make awareness, not to judge women by their appearance. The audience is the ladies affected by this problem and along with men who see this not a problem. From the old theme in the advert, it is interpreted that it was a bigger problem in the older generation. It could take away some of the responsibility from women for being thought that it is their fault that they are being shamed, harassed or assaulted for their choice of clothes. This advert is trying to show women that it is alright to dress how you want, it is not their fault.
The search bar is placed over her mouth with terms that we see in the news a lot when women speak out or protest. The woman wearing Hijab also shows the struggles that women in Islam face because it is a conservative society that limits the actions of women in everyday life. The target audience since it is an advert posted by the UN, could be the whole world to draw attention to the global issue of women rights. The choice of people is a young woman, having a plain facial expression and looking straight in front. The colour of the whole ad is dark showing how women do not have much freedom or free will in their say or actions.