This Tide’s advertisement was produced in 1946 in the United States with the aim of synthetically designed specifically for heavy-duty, machine cleaning.
For example, in the US advertisement, they represent a heavy, strong detergent with a muscular man and a big sized bottle. In the US, many have a large family and the washing machines are huge in size and power too. The values being shared are that many have large family, which means a large amount of washing to be done at once and they need a super-strong detergent. These values are shared with the target audience by a muscular male model, carrying a basket full of clothes, with the background showing that it’s a town with huge houses with large families. The background makes it also seem that the clothes of people living there can get dirty with dirt from farming, which leads to the inspiration to the audience that the powerful detergent is able to make the clothes clean. People from different cultures might perceive that the bottle is too big and not compact to be kept in the house, or that the clothes can get fabric damaged with the strong detergent.
In conclusion, this advertisement aims to convey that the big bottled Tide detergent is good for heavy-duty in the washing of clothes. It does this successfully for advertising in the US, even though it might not work as well in other places with different cultural backgrounds.
This Tide’s advertisement is with the aim of synthetically designed specifically for providing good whitening and fragrance at a low price.
On the other hand, in the Philipines, they represent a detergent with good smell and small-sized packs. The values being shared are that in the country, there are still families where they use their hands to wash clothes, where they use the small amount of detergent each time. Also, there is a value of trying to make the clothes smell nice after washing them, so the company promoted different smells that the detergent can cause after washing. These values are shared with the target audience by making the package look sensorial with the design of perfume colour and lighting. Also, the package is hand help by a model, which shows that it is a portable size and easy for one-time use. The background is covered by the model’s white shirt, which also makes a connotation of making the clothes clean as white. People from different cultures might perceive that when you wash clothes every day, buying sachets every time is very inconvenient. Also, there are people who feel that when the detergent has nice smell, the ability to clean the clothes goes down.
In conclusion, this advertisement aims to convey that the sachet of Tide detergent is good for whitening and fragrance. It does this successfully for advertising in the Philipines, even though it might not work as well in other places with different cultural backgrounds.
