https://www.thejakartapost.com/academia/2019/09/16/smoking-kills-and-funds.html
Title & Date of the Article: ‘Smoking kills and funds’ on September 16th, 2019 at 8:50 am
Summary of the article: The main purpose of this article is to inform that the Indonesian government plans to raise the indirect tax on cigarettes by 23% excise hike tax which would raise the retail price of each pack of cigarettes by 35 %. By increasing the indirect tax of this demerit good (goods that harmful or unhealthy for an individual or society as a whole), the government hopes that the rate of consumption is reduced as it causes a negative externality (effect) to society.
I think this is the main purpose of the article because the article starts with a large photograph of cigarettes where the caption states “An average 23 percent excise hike will increase retail cigarette prices by 35 percent, according to the Finance Ministry, after keeping the tobacco excise steady in the 2019 election year”.
The tone of the article makes it seem like the article is informing the readers and alerting them to be cautious of how the demerit good affects society negatively. The article also seems like it wants the readers to know that they are trying to reduce all of this, by increasing the indirect tax, so to the readers (ones who are smokers or have family or friends who smoke) in a more difficult situation.
What are the techniques employed?
- The headline of the article ” Indonesia to raise cigarette prices by more than a third at the start of 2020″ which effectively draws the attention of the readers as this article aims to alert the smokers (consumers) about the increase in tax & how this will affect them as the price would increase which would naturally increase the burden on each smoker as they have to pay more.
- Another skill the author used is the formal and unique style of language. Due to this type of language, it keeps the article very engaging and in line with the topic so that readers don’t deviate off-topic. This shows the readers that the article is to be seen in a professional manner and worth reading for valuable information.
- One last technique is the use of visuals but I personally do not think that it served too well as it did not have any real effect on the aim of the article. I think more visuals that have a more powerful message can be used, possibly pictures of cardiovascular diseases which is caused by smoking.
- Excise Tax – Excise taxes are taxes paid when purchases are made on a specific good, such as gasoline. Excise taxes are often included in the price of the product.
- Cardiovascular diseases – Cardiovascular diseases are conditions that affect the structures or function of your heart.
- Impact – a marked effect or influence.