In this photo, the left side of this photo shows a girl in the traditional Indian girl make-up, dress, and long hair. The left shows the ‘Sanskari’ side of a woman. The term ‘sanskari’ is an Indian term used to describe an Indian girl who follows all her family values and traditions, more specifically Indian related ones. The right side shows that the girl makes herself look like a boy by cutting her hair short and do different make-ups. This shows how girls are forced to conform with societal norms by portraying themselves “male-like” just to have equal rights and benefits such as education. By doing this, it shows how women are forced to create an image that suits and adapts to the unfairness of the society they live in, they are put in a situation where they feel uncomfortable and happy due to how they are expected to live. In a way, the left side of the photo also challenges the role and identity of women as it shows how women are expected to act as ‘Sanskari’ whilst the right side of the photo shows how women have to conform to the way society makes them too. The darker colored background on the right side suggests that it is painful & unfair for the women to have to ‘change genders’ in order to receive inequality for factors such as education, jobs, etc.
This advertisement aims to prevent people from judging women based on what they wear. The ad portrays how there is a stereotype that as more skin of a short is exposed, you are more likely to look down upon women. The message the advert wants to send out is men should not judge women and that it is alright for anyone to dress however they want. As the length of clothing does not indicate your social status in society as a whore, slut or a person ‘who is asking for it’. The audience is the ladies affected by this problem and along with men who see this not a problem. The advert focuses on changing the mindset of men who think of this as not a problem as well as make women feel inclusive as they are not alone when they see this as a problem. Rather a group of strong women with a strong stand against judgemental men.
